The better a tool serves the user the more they will incorporate it into their working habits. As a result product information will be utilized more completely and consistently and the company will benefit from a more efficient development process. A collaborative tool must be used to be useful and simple interface design is necessary to encourage people to integrate the tool into their work. In a collaborative environment, data must be freely accessible and easy to locate. It must be available from anywhere so that users can make use of the tool at their convenience, based on the ability to see data according to their functional interests.

The customizable product layout editor enables the end user to create the look and feel that suits their personal workflow. The ability to create multiple layouts to accommodate different product structures further illustrates the system flexibility, including layout based permission levels to access only the information that is required within their responsibilities. The tabbed menus make creation and editing of the products information intuitive, including an "on the fly" feature that permits you to create fields that had previously not been added to the system without leaving the focus of the product you are working on. Cost structure, Time & Action trackers and direct access to the centralized File Storage system brings product creation to a new level.